CASE STUDY: Wolki Farm
11 months and ongoing
60%
more sales in the Black Friday Cyber Monday period
5500%
increase from Klaviyo in the
first month of working together
$30,000
generated in the
first month of working together
CASE STUDY:
Wolki Farm
11 months and ongoing
60%
more sales in the Black Friday Cyber Monday period
5500%
revenue increase from Klaviyo in the
first month of working together
$30,000
generated in the
first month of working together
THE CLIENT
Jake Wolki, Founder of Wolki Farm - a regenerative farm based in Australia.
THE CLIENT
Jake Wolki, Founder of Wolki Farm - a regenerative farm based in Australia.
Industry: Food & Skincare
Business size: less than $1M per year
Website: https://wolkifarm.com.au/
THE CHALLENGE
Jake thought he was doing "okay" with email marketing — until a friend asked how often he actually emailed his list.
THE CHALLENGE
Jake thought he was doing "okay" with email marketing — until a friend asked how often he actually emailed his list.
“I’d slap together a quick email whenever cash got tight. It was unsophisticated and irregular”
Jake thought he was doing "okay" with email marketing — until a friend asked how often he actually emailed his list.
“I’d slap together a quick email whenever cash got tight. It was unsophisticated and irregular.”
SPECIFIC PROBLEMS
SPECIFIC
PROBLEMS
Despite having an engaged audience and strong product story, Jake’s emails were inconsistent and manually sent, limiting revenue and retention.
In his words, “We weren’t really doing email marketing at all.”
Despite having an engaged audience and strong product story, Jake’s emails were inconsistent and manually sent, limiting revenue and retention.
In his words, “We weren’t really doing email marketing at all.”
SOLUTION
We implemented a retention strategy tailored to a business with natural production bottlenecks (i.e., you can’t speed up raising beef).
Key steps included:
1) Building a full campaign calendar to send regularly (not just when cash got tight)
2) Creating advanced flows (e.g. welcome, abandoned cart, post-purchase)
3) Leveraging Jake’s authentic content across platforms to drive email sign-ups
4) Syncing promotions with production realities (freebies instead of deep discounts)
5) Providing extra support with Shopify setup and Klaviyo configuration
SOLUTION
We implemented a retention strategy tailored to a business with natural production bottlenecks (i.e., you can’t speed up raising beef).
Key steps included:
1) Building a full campaign calendar to send regularly (not just when cash got tight)
2) Creating advanced flows (e.g. welcome, abandoned cart, post-purchase)
3) Leveraging Jake’s authentic content across platforms to drive email sign-ups
4) Syncing promotions with production realities (freebies instead of deep discounts)
5) Providing extra support with Shopify setup and Klaviyo configuration
RESULTS
RESULTS
📈 Month 1: $30,000 attributed revenue vs. $500 the month before.
📊 5,500% revenue increase in 30 days
💬 “Sounds fake, right? Like a clickbait headline.”
📈 Month 1: $30,000 attributed revenue vs. $500 the month before.
📊 5,500% revenue increase in 30 days
💬 “Sounds fake, right? Like a clickbait headline.”
📬 Month 2: 50% of revenue via email
📬 Month 2: 50% of revenue via email
🛍 BFCM: 60% of revenue from email (with no major discounts)
🛍 BFCM: 60% of revenue from email (with no major discounts)
🆙 Open rates soared, list size grew rapidly, unsubscribes stayed low
🆙 Open rates soared, list size grew rapidly, unsubscribes stayed low
📦 Orders grew steadily while avoiding margin loss from heavy discounting
🌱 List engagement strengthened across YouTube, Facebook, X, and more
📈 “It keeps working — 8 months in, revenue keeps rising.”
📦 Orders grew steadily while avoiding margin loss from heavy discounting
🌱 List engagement strengthened across YouTube, Facebook, X, and more
📈 “It keeps working — 8 months in, revenue keeps rising.”
WHY HE CHOSE GMM
Justin from Chief Nutrition (another GMM client) told Jake:
Jake appreciated:
Immediate response and onboarding: “I’m in sales — if you can’t handle a warm lead, what are you doing?”
Clear plan and pricing
Performance-based model with zero fluff
Justin from Chief Nutrition (another GMM client) told Jake:
“You’ve got to talk to Ilko. Let GrowMyMail handle it for you.”
Jake appreciated:
Immediate response and onboarding: “I’m in sales — if you can’t handle a warm lead, what are you doing?”
Clear plan and pricing
Performance-based model with zero fluff
“What’s there to lose? So we signed up — and the rest is history.”
WHY IT WORKED
Jake’s content is real. His story — of a family healing through food and launching a farm out of necessity — resonates.
We plugged that authenticity into a consistent, high-converting system:
Long-form emails matched Jake’s tone and beliefs
Content-first, margin-smart promos (freebies > discounts)
Campaigns planned 1 month in advance
Seamless revisions via Figma + Slack support
WHY IT WORKED
Jake’s content is real. His story — of a family healing through food and launching a farm out of necessity — resonates.
We plugged that authenticity into a consistent, high-converting system:
Long-form emails matched Jake’s tone and beliefs
Content-first, margin-smart promos (freebies > discounts)
Campaigns planned 1 month in advance
Seamless revisions via Figma + Slack support
“I just log in twice a month, leave a few comments, and it’s all done for me.”
THE PARTNERSHIP
THE PARTNERSHIP
What Jake loves about the partnership:
Hands-off execution
Seamless edits and zero pushback
Extra Shopify help and tech support
Global team bringing expertise “into our little business in southern Australia”
What Jake loves about the partnership:
Hands-off execution
Seamless edits and zero pushback
Extra Shopify help and tech support
Global team bringing expertise “into our little business in southern Australia”
“My talents are in the paddock and with customers — not computers. That’s why I outsourced this in the first place.”
WHAT HE’D TELL OTHER BRANDS
WHAT HE’D TELL OTHER BRANDS
“If you’re even talking to GrowMyMail, it means you know there’s an issue. Take the leap.”
“You’re stretched thin. Let professionals handle what can be outsourced — and reap the rewards.”
WANT RESULTS LIKE THESE?
WANT RESULTS LIKE THESE?
Email is likely your most underutilized sales channel.
Wolki Farm isn’t an exception — it’s proof of what’s possible.
Get a free audit + 90-day roadmap from GrowMyMail.
📅 Book your free call now!
One day, or day ONE. You decide.
Email is likely your most underutilized sales channel.
Wolki Farm isn’t an exception — it’s proof of what’s possible.
Get a free audit + 90-day roadmap from GrowMyMail.
📅 Book your free call now!
One day, or day ONE. You decide.
Let’s get introduced!
Stop the Cost Per Acquisition leak per customer. Warm your visitors up with emails that turn leads into loyalty.
In just a quarter-hour, you'll get clear next steps for driving steady and dependable online success for your business via email marketing.
Perfect for businesses ready to:
Scale beyond $50k/month.
Partner with a trusted email marketing team for the long term.
Leverage proven expertise and witness tangible, trackable results.
Let’s get introduced!
Stop the Cost Per Acquisition leak per customer. Warm your visitors up with emails that turn leads into loyalty.
In just a quarter-hour, you'll get clear next steps for driving steady and dependable online success for your business via email marketing.
Perfect for businesses ready to:
Scale beyond $50k/month.
Partner with a trusted email marketing team for the long term.
Leverage proven expertise and witness tangible, trackable results.
We make our partners an average of $1214.88 per day. Why wait to book a call till tomorrow?
