CASE STUDY: SkinGuru
30 days and ongoing
$25K
in email-attributed revenue generated in the first month of working together
4,300+
new subscribers added to the list in the first months of the partnership
7 markets
email campaigns running simultaneously across 7 European countries
CASE STUDY:
SkinGuru
30 days and ongoing
$25K
in email-attributed revenue generated in the first month of working together
4,300+
new subscribers added to the list in the first months of the partnership
7 markets
email campaigns running simultaneously across 7 European countries
THE CLIENT
Andrei, Co-Founder of SkinGuru
Industry: Professional skincare & cosmetics
Business size: $1-3M per year
Location: Europe
Website: https://skinguru24.com
THE CLIENT
Andrei, Co-Founder of SkinGuru
Industry: Professional skincare & cosmetics
Business size: $1-3M per year
Location: Europe
Website: skinguru24.com
THE CHALLENGE
SKINGURU24 was expanding aggressively across Europe, launching new stores and markets at speed.
Email was always known to be important but kept getting deprioritized.
THE CHALLENGE
“Hiring somebody with the right skills to manage this is very difficult at this stage. It’s easier said than done.”
- Andrei, Co-Founder of SkinGuru
SKINGURU24 was expanding aggressively across Europe, launching new stores and markets at speed.
Email was always known to be important but kept getting deprioritized.
Jake thought he was doing "okay" with email marketing — until a friend asked how often he actually emailed his list.
“I’d slap together a quick email whenever cash got tight. It was unsophisticated and irregular.”
SPECIFIC PROBLEMS
SPECIFIC
PROBLEMS
The team faced several compounding problems:
Email hadn’t been sent consistently for months
No time internally to manage strategy, execution, and QA
Difficulty hiring someone senior enough to own email properly
Multiple markets, languages, and stores created operational complexity
Retention mattered deeply in their niche, but email wasn’t supporting it yet
They needed experience, structure, and execution, without adding management overhead.
The team faced several compounding problems:
Email hadn’t been sent consistently for months
No time internally to manage strategy, execution, and QA
Difficulty hiring someone senior enough to own email properly
Multiple markets, languages, and stores created operational complexity
Retention mattered deeply in their niche, but email wasn’t supporting it yet
As Andrei (SKINGURU24) explained:
“We knew email had huge potential. It was the most important growth lever in Romania. But time was against us, and we didn’t have the resources to manage it properly.”
They needed experience, structure, and execution, without adding management overhead
“We basically knew that email is important, but we didn’t have the time. We were so caught up launching stores and new countries that email was just left there.”
WHY HE CHOSE GMM
What stood out wasn’t just the offer, but the way GrowMyMail showed up.
Before choosing GrowMyMail, Andrei evaluated multiple options.
What stood out wasn’t just the offer, but the way GrowMyMail showed up.
“Your communication, the way you organize discussions, and the way you present yourselves online — that was a big cue for how well you know what you’re doing.”
Before choosing GrowMyMail, Andrei evaluated multiple options.
“We compared multiple offers, looked at different cases and success stories, and Growmymail was clearly the best positioned”
THE EXECUTION
THE EXECUTION
GrowMyMail stepped in as an extension of the SKINGURU24 team, taking full ownership of email strategy and execution.
WHAT WE IMPLEMENTED
“The monthly plan with timelines, reviews, and feedback cycles was very clear. You always know what’s going on.”
GrowMyMail stepped in as an extension of the SKINGURU24 team, taking full ownership of email strategy and execution.
1. Foundational Email System:
1. Foundational Email System:
Built and optimized core flows for retention and repeat purchases
Ensured flows worked cleanly across multiple countries and languages
Established consistent sending after long inactivity
Built and optimized core flows for retention and repeat purchases
Ensured flows worked cleanly across multiple countries and languages
Established consistent sending after long inactivity
1. Foundational Email System
Built and optimized core flows for retention and repeat purchases
Ensured flows worked cleanly across multiple countries and languages
Established consistent sending after long inactivity
2. Multi-Market Structure:
Designed email logic to support rapid country expansion
Ensured messaging and timing stayed relevant per market
Created a scalable system that could absorb new countries without breaking
2. Multi-Market Structure
Designed email logic to support rapid country expansion
Ensured messaging and timing stayed relevant per market
Created a scalable system that could absorb new countries without breaking
3. Process & Communication:
Monthly planning with clear timelines
Defined feedback loops for copy and design
Zero micromanagement required from the client
3. Process & Communication
Monthly planning with clear timelines
Defined feedback loops for copy and design
Zero micromanagement required from the client
As Andrei described it:
As Andrei described it:
“Everything is thought through and communicated clearly. We don’t need to micromanage. It really feels like you’re part of our team.”
4,300+ new subscribers added to the list
Email re-established as a consistent revenue channel
Clear foundation for ongoing retention growth across markets
“In the first month, we generated around $25,000 USD in revenue purely from what you guys implemented.”
“When we first got in touch, we hadn’t sent an email to our customers in maybe six months.”
4,300+ new subscribers added to the list
Email re-established as a consistent revenue channel
Clear foundation for ongoing retention growth across markets
Andrey’s takeaway:
Andrey’s takeaway:
“It’s a very good start. For a business like ours, every additional revenue stream matters, especially in the early stages.”
WHY IT WORKED
It worked because:
Email was treated as a system, not a task
Execution was paired with clear structure and ownership
SkinGuru didn’t need to hire, train, or manage internally
Email scaled with their European expansion, not against it
WHY IT WORKED
“You guys know what you’re doing.”
It worked because:
Email was treated as a system, not a task
Execution was paired with clear structure and ownership
SkinGuru didn’t need to hire, train, or manage internally
Email scaled with their European expansion, not against it
WHAT ANDREI LOVES ABOUT THE PARTNERSHIP
WHAT ANDREI LOVES ABOUT THE PARTNERSHIP
“The biggest advantage is that we don’t need to micromanage. Communication is frictionless, and it feels like you’re part of our team.”
WHAT HE’D TELL OTHER BRANDS
WHAT HE’D TELL OTHER BRANDS
“If someone is on the fence about investing in email growth, it’s one of the highest return investments you can make.”
“I would definitely recommend GrowMyMail to anyone who wants to get serious about growth and retention.”
WANT RESULTS LIKE THESE?
WANT RESULTS LIKE THESE?
Email is likely your most underutilized sales channel.
SkinGuru isn’t an exception — it’s proof of what’s possible.
Get a free audit + 90-day roadmap from GrowMyMail.
One day, or day ONE. You decide.
Email is likely your most underutilized sales channel.
SkinGuru isn’t an exception — it’s proof of what’s possible.
Get a free audit + 90-day roadmap from GrowMyMail.
One day, or day ONE.
You decide.
Let’s get introduced!
Stop the Cost Per Acquisition leak per customer. Warm your visitors up with emails that turn leads into loyalty.
In just a quarter-hour, you'll get clear next steps for driving steady and dependable online success for your business via email marketing.
Perfect for businesses ready to:
Scale beyond $50k/month.
Partner with a trusted email marketing team for the long term.
Leverage proven expertise and witness tangible, trackable results.
Let’s get introduced!
Stop the Cost Per Acquisition leak per customer. Warm your visitors up with emails that turn leads into loyalty.
In just a quarter-hour, you'll get clear next steps for driving steady and dependable online success for your business via email marketing.
Perfect for businesses ready to:
Scale beyond $50k/month.
Partner with a trusted email marketing team for the long term.
Leverage proven expertise and witness tangible, trackable results.
We make our partners an average of $1214.88 per day. Why wait to book a call till tomorrow?
