CASE STUDY: Famous
8 months
DOUBLED
Klaviyo sales
751%
increased revenue per recipient
89%
more subscribers
CASE STUDY:
Famous
8 months
Doubled
Klaviyo sales
751%
increased revenue per recipient
89%
more subscribers
THE CLIENT
Famous is a healthy drink brand based in Australia.
Industry: Soft Drinks
Business size: $200-300k/ per year
Website: https://www.famoussodaco.com/
THE CLIENT
Famous is a healthy drink brand based in Australia.
Industry: Soft Drinks
Business size: $200-300k/ per year
Website: https://www.famoussodaco.com/
THE CHALLENGE
Before we joined, Famous was making most of the Klaviyo attributed revenue through promotional campaigns on Klaviyo. They were not leveraging the power of flows (automations).
THE CHALLENGE
Before we joined, Dog Hero Art was not using email & retention marketing at all. The founder was skeptical about Klaviyo. He believed the ecosystem could hurt their overall conversions rather than help them earn 20-40% more without spending extra on ads.
SPECIFIC PROBLEMS
SPECIFIC
PROBLEMS
They were earning only 28% of their monthly revenue through flows.
They were earning only 28%
of their monthly revenue through flows.
Welcome flow was not generating any revenue!
Welcome flow was not generating any revenue!
Only two flows were generating revenue:
Only two flows were generating revenue:
Core flows (automations), such as the Welcome Series and abandoned checkout were not optimised per best practices. Most flows were missing altogether.
SOLUTION
We built a custom strategy to tackle all of these problems.
Our strategy included:
1) Оptimising the sign-up forms for conversions (grow the email list)
2) Building a consistent campaign calendar (to drive sales)
3) Segmenting the list to improve deliverability
4) Оptimising the flows per best practices
5) Adding more flows
SOLUTION
We built a custom strategy to tackle all of these problems.
Our strategy included:
1) Оptimising the sign-up forms for conversions (grow the email list)
2) Building a consistent campaign calendar (to drive sales)
3) Segmenting the list to improve deliverability
4) Оptimising the flows per best practices
5) Adding more flows
RESULTS
RESULTS
We’ve brought $87k of additional revenue (without paying extra for ads), 46% from flows!
We’ve brought $87k of additional revenue (without paying extra for ads), 46% from flows!
We successfully doubled Klaviyo sales!
We successfully doubled Klaviyo sales!
1955 placed orders in the last twelve months - 12% more than last year.
1955 placed orders in the last twelve months - 12% more than last year.
Weekly campaigns:
Open rates increased by 65%
Click rates surged by 142%
Weekly campaigns:.
Open rates increased by 65%
Click rates surged by 142%
Regarding flows:
Flow conversion rate - skyrocketed 642%
Revenue per recipient - increased 751%
Regarding flows:
Flow conversion rate - skyrocketed 642%
Revenue per recipient -
increased 751%
Average order value - increased 23%
Average order value -
increased 23%
1558 new subscribers - 89% more compared to the same period last year
1558 new subscribers - 89% more compared to the same period last year
COST OF INACTION
We decided to calculate what it cost Famous for not taking the step to hire us sooner.
Cost of inaction for 365 days:
If we had come on board one year earlier, this brand would have earned an extra $100-150k
Cost of inaction pm - $8k - $12k
Cost of inaction pd - $260 - $450
COST OF INACTION
We decided to calculate what it cost Famous for not taking the step to hire us sooner.
Cost of inaction for 365 days:
If we had come on board one year earlier, this brand would have earned an extra $100-150k
Cost of inaction pm -
$8k - $12k
Cost of inaction pd -
$260 - $450
BE THE NEXT FAMOUS!
BE THE NEXT
DOG HERO ART!
We are looking for more success stories
to put on our client wall of fame!
Will yours be next?
Let’s find out!
Make the first step by
booking your intro call below.
We are looking for more success stories to put on our client wall of fame!
Will yours be next?
Let’s find out!
Make the first step
by
booking your
intro call below.
Let’s get introduced!
Stop the Cost Per Acquisition leak per customer. Warm your visitors up with emails that turn leads into loyalty.
In just a quarter-hour, you'll get clear next steps for driving steady and dependable online success for your business via email marketing.
Perfect for businesses ready to:
Scale beyond $50k/month.
Partner with a trusted email marketing team for the long term.
Leverage proven expertise and witness tangible, trackable results.
Let’s get introduced!
Stop the Cost Per Acquisition leak per customer. Warm your visitors up with emails that turn leads into loyalty.
In just a quarter-hour, you'll get clear next steps for driving steady and dependable online success for your business via email marketing.
Perfect for businesses ready to:
Scale beyond $50k/month.
Partner with a trusted email marketing team for the long term.
Leverage proven expertise and witness tangible, trackable results.
We make our partners an average of $1214.88 per day. Why wait to book a call till tomorrow?
